Market demand

Potential demand across multiple Broome markets

The immediate case for Wheely Good Rides is based on Broome's documented wheelchair-accessible transport gap. The markets below show where the proposed vehicle may also be used as demand is validated. These opportunities are not treated as confirmed customers, bookings or service agreements.

Market	Evidence	Current status
Wheelchair and community transport	Broome's lack of an operating wheelchair-accessible taxi is independently documented	Documented service gap
Medical and assisted travel	Accessible transport barriers are identified in public reporting and regional research	Demand validation planned
NDIS participant transport	Potential market for plan-managed and self-managed participants, subject to individual agreements	Outreach planned
Airport and visitor transfers	Identifiable year-round and seasonal transport market	Future service
Offshore and group transfers	Potential corporate transfer market	Future outreach
Events and evening transport	Potential local group-transport market	Future pilot

This distinction is important. The documented accessibility gap supports the reason for establishing the service. All additional markets are opportunities to test after launch and are not required to be presented as confirmed demand.

Wheelchair first. Always. Wheelchair-accessible trips will remain the priority when bookings are scheduled. The first van is about establishing a reliable service, learning what Broome needs and recording genuine demand. Additional vehicles and driver coverage can then be added when the bookings support expansion.

How the first van could earn revenue

One high-capacity van. A flexible driving team. Three complementary revenue streams.

The initial vehicle can serve different markets at different times of day. Accessible community transport remains the priority, while airport, visitor and group bookings help improve vehicle utilisation when capacity is available.

Community & aged care

Potential transport for private passengers and plan-managed or self-managed NDIS participants, including appointments, day programs, errands and social outings. Any funded or provider-arranged transport would be subject to eligibility, individual service agreements and confirmation of the applicable billing method.

Hospital transfers

Potential pre-booked transport for people travelling to or from health appointments or facilities. Facility-account bookings would only be introduced after a written service agreement and invoicing terms had been established.

Offshore & visitor transfers

Potential airport, hotel, visitor and group transfers during periods when the vehicle is not required for priority wheelchair bookings. Corporate rates and account billing would be offered only after demand and client agreements had been confirmed.

How the service would run

One van. A flexible team. Smart systems behind them.

Bookings, dispatch, compliance and billing would be managed through proven commercial systems and carefully configured automation. This would reduce paperwork, help prevent missed bookings and give drivers more time to focus on passengers.

Damian would contribute one founder driving shift, with additional paid-driver coverage increasing as booked demand grows. More than one trained person would be capable of operating the service so the technology supports a resilient team rather than replacing one.

Waybill · Bookings & dispatch

Waybill is WGR's preferred operating platform for bookings, dispatch, driver and vehicle management, workflows, invoicing and supported passenger transport. Shared-seat and WAV capacity workflows will be configured and validated during implementation.

Trial and configuration underway

GOFAR · Vehicle intelligence

A proposed vehicle-management tool that could log kilometres, separate business and personal travel, monitor fuel use, identify engine fault codes and provide servicing reminders. Suitability and setup would be confirmed before launch.

Kilometre logging · Fuel monitoring · Maintenance alerts

Administration and workflow support

Carefully configured automation could help organise booking requests, passenger notifications and billing records. Final workflows, privacy controls and system integrations would be tested before launch.

Email processing · Work orders · NDIS billing prep

Square · Payment processing

Card-present and card-not-present payments via Square Reader and online invoicing. Integration to be confirmed. NDIS plan-managed, private pay, and PTSS workflows would be configured following registration.

In-person & online · Setup pending

Who the service is being designed for

Designed around real needs, not assumptions.

Wheely Good Rides is being designed around several types of passengers and booking needs. Inclusion below describes the intended market — it does not indicate an endorsement, partnership or confirmed booking arrangement.

Wheelchair users and families

Safe, dignified transport for appointments, errands, social visits and everyday life.

Health and community travel

A potential pre-booked option for passengers travelling to or from health and community services, subject to future agreements.

NDIS participants

A potential option for eligible plan-managed and self-managed participants, subject to individual service agreements.

Visitors and local groups

Accessible airport, tourism, event and group transport when capacity allows.